Website Audit

Website Audit crawls the pages on your site and scores each one on speed, SEO, accessibility, and best practices. If Google Search Console and Google Analytics are connected, it also pulls in search traffic and engagement data for each page so you can see performance and health side by side.

Open Website Audit

From the main menu, go to Marketing > Website Audit.

Connect your site

Audit results rely on a verified domain. In Profile > Integrations, connect Google Search Console and sign in. If the connection is missing, the page shows a warning banner and the audit button is disabled.

Connecting Google Analytics as well is optional but recommended — without it, you still get speed, SEO, accessibility, and search metrics, but page views, sessions, engagement rate, and revenue columns are blank. If Analytics is connected to a property that does not match your Search Console site, a warning banner appears explaining which property was found.

If you have more than one site in Search Console, pick the one you want to audit from the site selector at the top of the page. Your selection is saved.

Run an audit

Click the flag icon at the top right of the results table. The audit queues each page on the site, crawls it, and fills in the scores. While a run is in progress, the flag icon spins and is disabled.

Audits typically take a few minutes to finish, depending on how many pages are found. You can leave the page and come back — results populate as they are ready.

Read the results

Summary cards

Above the table, five cards show the averages for the current time window, with a trend against the previous window:

Avg Speed Index
Avg Performance
Avg Best Practice
Avg SEO
Avg Accessibility

Use the time range and date field controls to change the window (for example, last 30 days by Last Crawled).

The page table

Each row is a page on your site. Columns you can turn on include:

URL, Title, Meta Description, Meta Keywords
Status Code — green for 2xx, amber for 3xx, red for 4xx and 5xx
Last Crawled, Fetch Time, Final URL, Is Sitemap
Performance, Accessibility, Best Practice, SEO — shown as a score dial. Green is 90+, amber is 50–89, red is below 50. Click a dial to open a drawer with the detailed explanation and suggested fixes.
Speed Index, Interactive, First Contentful Paint, Largest Contentful Paint, Total Blocking Time, Cumulative Layout Shift
Index Status, Search Clicks, Search Impressions, Search CTR, Search Position — from Search Console.
Page Views, Sessions, Engagement Rate, Revenue — from Analytics.

Use the filter, search, status, and column controls above the table to focus on the pages you care about. Search Console and Analytics metrics reflect the last 28 settled days ending 3 days before the audit run.

Common issues it surfaces

Pages returning 4xx or 5xx status codes.
Missing or duplicate Title or Meta Description.
Low Performance scores driven by large images, render-blocking scripts, or slow server response.
Low SEO scores from missing headings, alt text, or structured data.
Low Accessibility scores from poor contrast or missing labels.
Pages not indexed by Google, visible in Index Status.
High impressions but low CTR — a signal to rewrite titles and descriptions.

Schedule a report

Click the schedule icon in the table toolbar to have a Website Audit report delivered on a cadence. Pick the columns, filters, and recipients, and it is sent automatically.

Integrations — connect Google Search Console and Google Analytics.