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Acqui AI Acqui AI User Documentation

Personas

Personas are short profiles of the people you want to reach with your marketing. Each persona captures who they are, what they care about, and how they prefer to be talked to, so everyone on your team writes for the same audience.

Open Personas

Section titled “Open Personas”

From the main menu, go to Marketing > Personas. You see a card for each persona you have added, with their name, role, a short bio, their top goals and pain points, and their preferred channel. An empty dashed card labelled Add Persona sits at the end of the grid.

Add a persona

Section titled “Add a persona”
  1. Click Add Persona.
  2. The Persona drawer opens on the right.
  3. Fill in the fields that apply. You only need a Name to save, but a richer profile gives better results when a persona is used to tailor content.
  4. Click Save.

The drawer uses these fields:

  • Name — how you refer to this persona (for example, “Operations Olivia”).
  • Role / Title — their job title.
  • Company — the kind of company they work at.
  • Age Range — for example, 30-45.
  • Industry — the sector they work in.
  • Location — country or region.
  • Bio — a short background summary.
  • Goals — what they are trying to achieve.
  • Pain Points — the frustrations and blockers you want to speak to.
  • Motivations — what drives them to buy or act.
  • Decision Criteria — how they decide between options.
  • Objections — what typically holds them back.
  • Preferred Channels — where they spend time (for example, Email, LinkedIn, YouTube).
  • Content Preferences — the formats they respond to (guides, short video, templates).
  • Keywords — words and phrases associated with this persona.
  • Notes — anything else that helps you write for them.
  • Persona Image — upload a .jpg or .png (up to 20 MB). The image shows on the persona card and helps people recognise the persona at a glance.

Edit a persona

Section titled “Edit a persona”

On any persona card, click the pencil icon. The Persona drawer opens with the current values. Make your changes and click Save.

Delete a persona

Section titled “Delete a persona”

On the persona card, click the trash icon. A confirmation dialog asks Delete Persona?. Click Delete to remove it permanently, or Close to cancel.

How personas are used

Section titled “How personas are used”

When you draft content with AI assistance elsewhere in Marketing, you can point the draft at a persona. The tone, goals, pain points, and preferred channels you captured here shape the wording so the draft speaks to the right audience.

Keep personas focused and specific. Three well-written personas are more useful than a dozen vague ones.

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