Content Creator

The Content Creator is where you write a post, ask AI to help you shape it, choose where it goes, and either publish it now or schedule it for later.

Open the Content Creator

From the main menu, go to Marketing > Content Creator.

Create a post

Click New Post.
Pick a Channel — for example, Blog, LinkedIn, Facebook, or Email. The editor adjusts length and formatting hints to suit the channel.
Choose a Persona if you want the draft written for a specific audience. See Personas.
Enter a Title and start writing in the body.
Add images using the Attach button.

Ask AI for help

Use the AI Assist panel on the right to generate or refine copy:

Draft from a prompt — type what you want the post to say and click Generate. A draft appears in the editor, shaped by the selected channel and persona.
Rewrite selection — highlight a sentence or paragraph and click Rewrite. Choose a tone (for example, friendlier, shorter, more direct).
Suggest a title or Suggest hashtags — for social channels.

You stay in control. AI output drops into the editor as editable text — nothing is sent anywhere until you choose to publish or schedule.

Publish or schedule

When the post is ready, choose one of:

Publish now — sends the post to the connected channel straight away.
Schedule — pick a date and time. The post appears on the Content Calendar as Scheduled and goes out automatically at that time.
Save Draft — keeps the post in your list without publishing or scheduling.

To publish to a social channel, the channel must be connected in Profile > Integrations. If it is not connected, the Publish now option for that channel is disabled and a message points you to Integrations.

After publishing

Published social posts appear in Social Post Tracking so you can see likes, comments, reach, and other metrics over time.